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Programs Details

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BUSINESS DEVLOP

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The Business Development Professional course is centered on the tools and techniques necessary for cultivating new businesses. Devoid of these, sales may stagnate, and profits may decline. The course also delves into strategies aimed at optimizing the company's profitability through the nurturing of relationships with potential stakeholders and influential decision-makers within the market.

By participating in this program, business development professionals will gain the essential knowledge to orchestrate and execute promotional campaigns that can drive the company's market potential and establish cost-effective yet innovative approaches to enhance sales.

This course provides learners with a comprehensive understanding of various concepts and frameworks essential for the establishment and growth of businesses. With a focus on customers and markets, the course delves into both foundational and advanced constructs of business development. It offers practical examples and case studies, catering to the learning needs of students, working professionals, as well as startups and entrepreneurial firms. Moreover, it is relevant to established small, medium, and large companies seeking to navigate and implement their growth trajectories.

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Course Outcome

After successful completion of the course -

  1. Define the main functions and best practices in Business Development (BD).
  2. Recognize the importance of redefining business processes to match the ever-changing market and customer requirements.
  3. Create clear sales and marketing differentiators to neutralize competition (value-based proposition).
  4. Design and use financial ratios and Key Performance Indicators (KPIs) to measure the effectiveness of their operations.
  5. Use leadership, negotiation, and power proposals to leverage their business and lead the key account team.

 

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